launched by the fashion a few years ago was a bank note Tuscany who had the idea of \u200b\u200bentrusting the expensive item of the late (as artist) Pavarotti its advertising. "Accounts because they're just an account" read the slogan. Too bad that in the bank account of the levels we had gone some milioncino euro more, but escaped to the Italian tax authorities and then to all of us, our hospitals, our roads and our dysfunctional state of cash, always ready to be healed with a new, urgent DPEF that puts his hands in his pockets to the poor of the country.
But the list of tax evasion / tax avoiders tax in Italy is long and complex. Just a few days ago were made public the names of over a thousand people who had brought their earnings in that of San Marino to avoid paying Italian tax authorities, by scrolling the so-called VIP there, the singer Zucchero (which ironically or "complete artistic alliance" often has a duet with Pavarotti himself.) To nourish the list also the chairman of Cesena Calcio Igor Campedelli, the representative of a very special Made in Italy, the porn actor Rocco Siffredi, which seems to have evaded taxes for an estimated two million euro, the investigations in this case are still ongoing and Siffredi was quick to publicly clarify its position on tax issues.
Even the famous South Tyrolean skier Denise Karbon, belonging to the group of the Guardia di Finanza (Financial Police then) seems to have been "pinched" by his colleagues to the movement of capital abroad, that giant slalom, congratulations!
But back to the topic of advertising, we are confident that your decision is acute for companies to be represented by the tax evader? Take the case of Dr. Valentino Rossi, inflazioinatissima his image and not just for sporting merit. As already reported by myself in the pages of Rebirth, the cries of scandal allocated an honorary degree from some esamificio modern claim to be called universities. But then, more than insult to injury, after the troubles with tax authorities, healed in a reduced form (that privilege is not well understood why it should be up to the VIP and not who gets a fine for no parking) there the left with his shrill voice screaming and shouting as a vuvuzela his advice on purchases and earn more money with advertising?
propose something that I already have as a consumer and that could perhaps prudent to change their minds to Italian companies, certainly more than a much-vaunted corporate social responsibility, which should be the guardian of un'eticità fugitive. Let's start a boycott of products and services or otherwise to avoid giving preference to its own brands advertised by tax evaders. To spread this good practice could lead companies to choose the best representatives on video, radio or in print, perhaps in the long run it could also reflect the VIP on the possibility of losing some important engagement, in short, could create a virtuous cycle that never seems to need to start today to do some 'cleaning in the big media circus and Italian business.
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